Kitchen Printer vs. KDS: Which Solution is Right for Your Restaurant

Hot, loud, and busy – no, we’re not talking about Times Square on a summer day. We’re talking about your restaurant kitchen! The back of house (BOH) is a notoriously hectic environment, and at peak times, your kitchen printer is likely running a mile a minute read more

Why Order Management is Important in the Food Industry

Effective order management is paramount in today's food service industry. Customers have many ways to order food. From delivery services to mobile pick-up apps, restaurants can accept orders from multiple sources. It's a great way to maximize revenue. But if you can't manage those orders, your business will suffer.

Fortunately, software for restaurant order management does the heavy lifting for you. Here are a few reasons why good order management is important for businesses like yours.

Better Order Fulfillment

Imagine how overwhelming things can get for your restaurant without software managing your orders. You'd have to check multiple platforms and find a way to aggregate it all for your cooks and food prep team. It'd be a logistical nightmare!

Well-designed software for restaurant order management reduces the amount of manual work your team has to do to handle orders. It drastically improves the workflow.

Best of all, it reduces errors. Manually relaying orders from several streams can quickly lead to accuracy issues. Something as minor as incorrect quantities or a missed item can lead to substantial delays that could set your operation back.

Cost Savings

With better efficiency and accuracy comes significant cost savings. The problem with accepting orders from mobile apps, delivery services and other sources is that you often hire additional staff to manage everything. Management software eliminates that added cost, helping you save money.

But that's not all. Efficient order management software can help improve employee retention. When your business operates like a well-oiled machine, there's less turnover and more employee satisfaction. Plus, you can harness the software's analytics to improve performance across the board.

Happier Customers

Ultimately, order management improves customer satisfaction. Everyone wins when your business uses software to reduce errors and improve operational efficiency. Your customers will experience fewer issues with their orders and fewer delays.

In turn, you develop a great reputation that improves your business. Happy customers lead to greater success. If you want to see improvements across your operation, developing solid order management practices can help you get there.

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How Your Restaurant Can Reach a Larger Audience

Is your restaurant business struggling to produce growth? You must constantly push for a larger customer base to succeed and drive profits. Resting on your laurels and only catering to your existing supporters won't help you achieve long-term success.

But how can you reach new customers? Try these tips!

Sign Up with Delivery Services

Unless you've lived under a rock for several years, you've likely heard of delivery apps like Grubhub. If you're not signed up to be a Grubhub merchant, you're missing out!

Delivery platforms expose you to a brand-new market. The concept is simple: After you sign your restaurant up, people can order food from the delivery app. Even if you don't offer delivery services, a driver will pick up the food and deliver it. Being a merchant is super simple and can help you increase order volume. While you will pay a commission for each order, the exposure can boost your bottom line significantly.

Explore New Marketing Strategies

Successfully marketing your business may require some creativity. Go beyond your current strategies and experiment with new channels. One of the best places to get new customers is online.

Turn to social media! Grow your online presence and engage with your audience. Tons of potential exists online. Get creative, drum up interest, and watch your order volume rise.

Partner with Local Businesses

Here's a technique that can be mutually beneficial between you and other businesses. If you have a sit-down restaurant, getting new customers might be as easy as turning to your neighbors.

Reach out to local businesses and strike up a deal for cross-promotion. Maybe you can work something out with companies to encourage them to recommend your restaurant to their clients. The agreement should go both ways. You could suggest setting up promotional materials in exchange.

There are many ways to grow your audience and expand your business. Find an option that works for your restaurant. Whether you become a Grubhub merchant or work with local businesses, getting your restaurant's name out there can lead to substantial growth.

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Step-by-Step Process to Developing a Website

While creating a website is easier than ever these days, turning vague ideas into a well-design digital space is still a big undertaking. There are many moving parts, and bringing concepts to life takes time. This blog will provide a high-level overview of the many steps to developing a website.

1. Preplanning

The first step is to plan and organize your ideas. You can't go into a development cycle without concrete ideas. Preplanning involves market research, establishing your goals, and understanding your target demographic.

It seems arbitrary, but that information matters. Restaurant web design is complex, and the needs differ vastly from standard retail or corporate websites. Knowing who you're designing for and what you want to accomplish goes a long way.

2. Creating the Site Map

Modern sites contain hundreds of individual pages. Before you create a single one, it's crucial to develop your site map. Figure out what pages you'll make, how they connect, and more.

The go-to here is to make a wireframe. It resembles a menu hierarchy, making it easy to visualize what pages you need and where they go.

3. The Design Phase

Here's where the creative stuff happens! Designers will take your ideas to build a layout that meets your needs. They'll also work alongside graphic artists to develop the aesthetics.

Websites have many visual elements; this is the stage where everything comes to life. Most design items go through lengthy creation, review, and approval cycles, making this step last several months.

4. Content Creation

In addition to visual content, you need a copy! Everything from retail to restaurant web design needs catchy text to deliver information, appeal to target audiences, and sell your products.

5. Coding and Implementation

Once the content, layout, and aesthetic elements are approved, developers can create your site. This step involves coding, CMS implementation, and more. The more technical side of things cements the user experience and turns individual pieces into one working website.

6. Initial Launch

After heavy testing and constant editing, your site is ready to launch! Web development is an ongoing cycle. To leave a lasting impact, you must continue to monitor success, make changes where necessary, and optimize your content to bring users in.

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The Importance That Branding Has on Your Company

When people think of "branding," their minds often go to small details like logos, colors, and the overall style a business uses to attract customers. While those things are important, branding goes beyond the essential aesthetics. It's about creating personality and setting the "vibe" for your business.

Not only does it play a part in marketing, but store and restaurant branding can give your business an identity that ultimately boosts your bottom line.

Brand Awareness

Here's another marketing buzzword that industry people throw around pretty frequently. There's a reason for that! Branding can help potential shoppers recognize your business. Cohesive branding elements stick out, making your company more distinct.

Think of your favorite stores and restaurants. There's a good chance each has signature branding you could identify without seeing the corporate logo! That's what you want for your business branding. The goal is to stand out in shoppers' minds while building a sense of trust.

Branding and Marketing

Good branding can also benefit your marketing efforts. Branding will play an integral part in your advertisements. Whether you're flocking to social media to reach people in a more engaging environment or stick to traditional billboards and TV spots, branding is the common thread that ties everything together.

It goes back to brand recognition. The more familiar shoppers become with your business, the greater the potential is for sales. High-quality branding helps you get there.

Brand Loyalty

The ultimate goal for any business is to build brand loyalty and have customers repeatedly return to spend more. Good retail or restaurant branding can help you get to that point. It's about appealing to peoples' emotions and giving your business a more human side.

So many companies focus on corporate jargon and gimmicky marketing that they forget to reach customers on a human level. Top-notch branding breaks through that barrier, turning your company into a quintessential part of a patron's life.

As you can see, branding is a crucial part of any company. No matter your industry, quality branding could be the thing that takes your business to new heights.

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