Why is Postmates so Popular?

Food delivery apps are more popular than ever, giving hungry diners quick and easy access to great food without leaving the comforts of home. Many apps are available, but one continues to be the go-to for restaurant merchants and diners. We're talking about Postmates.

Postmates started in 2011 and has since become one of the leading names in the third-party delivery space. It currently boasts about 10 million active users across more than 3,000 cities. While not the biggest platform in the highly competitive delivery scene, Postmates is among the most well-liked. But what makes Postmates so popular?

Accessibility and Convenience

From a user standpoint, you can't beat Postmates. The app provides easy access to restaurants in your area. When businesses establish a restaurant delivery stream through Postmates, you can easily find them through the app. It's all there, from well-known diners to lesser-known eateries and ghost restaurants.

But that's not all. Postmates also lets you order groceries, alcohol and more. That versatility is a game-changer for users. It provides easy access to people's needs, freeing time and resources. Why take a trip to the grocery store or pick up take-out meals when you could get them delivered to your home?

Multiple Ways to Save

Another unique thing about Postmates is its approach to savings and discounts. Here's where the app benefits users and businesses. Some Postmate alternatives promise steep discounts while making restaurants absorb the cost. Ultimately, that approach can hurt restaurants more than it helps them.

But it's different when a business sets up a restaurant delivery stream through Postmates. Postmates' merchants have options. For example, they can become a "preferred merchant." Doing so means that the restaurant covers a portion of the delivery fee in exchange for more exposure on the app. "Plus" members can place orders and pay a flat delivery fee of $3.99.

Members who sign up for "Postmates Unlimited" get free delivery on orders over $30 with their monthly fee. The higher-tier membership options give users more ways to save. Meanwhile, restaurants participating in the "preferred merchant" program can gain more exposure to boost the bottom line.

Read a similar article about restaurant merchant for Uber Eats here at this page.